Apple has fired at least temporarily, all its 99 cents rent TV show on the iTunes Store. Can rent individual TV episodes for network participants have disappeared from both the second generation of Apple TV and iTunes Store for Mac and PC, and, as noted by AppleInsider, Apple has also removed a support document entitled "iTunes Store: How to rent the television "from the Web and any mention of 99 cents rent TV on Apple TV product page. Apple earlier this month allowed the broadcast of television shows ever purchased directly from Apple TV, paving the way for such an approach, and it is also possible that the lack of network support for hiring initiative led to its disappearance
