Remember when Sega released the Hardware Biz games just to be a developer? More than a bit 'confusing for players accustomed to the perennially struggling Sega for Nintendo, but here we are, a decade later, the headquarters in Tokyo and the company has thousands of employees and more than $ 5 billion in annual sales. Not bad a company that in March 2002 were collected five consecutive years of tax losses, and that probably still holds a fraction of Nintendo's intellectual property rights of the stamp.
So what about Nintendo? In late July, they cut earnings forecasts a superb 82 percent, largely based on sales unexpectedly sweet 3DS. Perhaps 3DS Dreamcast company? This is certainly hurt by investor metrics, a problem serious enough to prompt an unprecedented price cut this month: 40 percent in Japan and 32 percent in the U.S. (the cup is officially into force tomorrow although some sell the system on the $ 170 pricepoint new beginning). This is exactly what it looks like: a desperate gesture by a dominant firm when facing a war from the sectors (smart phones, tablets), it always says not to compete with. Should Nintendo President Satoru Iwata, swallow his pride and consider the development of games for non-Nintendo products, says Android OS and Apple's iPhone?
Bloomberg is the question, which goes on to suggest the share price of Nintendo pummeling investors because it is not to develop games for iPhone.
"Smartphones are the battleground for the gaming industry," said a fund manager at Tokyo-based Investment Management Co. Bloomberg statistics. "Nintendo should be trying to buy their way into the platform or develop something entirely new."
Before you balk, consider this: When the Pokemon Co., a former subsidiary of Nintendo, has announced that it will develop for the iPhone and the Android operating system, Nintendo's shares jumped, but when you go to later claimed that Nintendo had nothing to do with Nintendo's strategy for investors fled.
While the fall of 3DS has less to do with the range of equipment that the heating system software with the name of disappointments relatively large, Madden NFL Football and Tom Clancy: Splinter Cell 3D Rayman 3D and Resident Evil: The Mercenaries 3D. The only "must have" (a Zelda game with modest visual changes), originally 13 years ago. Nintendo in a desperate situation when he made his catalog of the mines to pay the bills.
That could change next fall, of course, with stuff like Kid Icarus: Uprising, 3D Star Fox, Mario Kart and Super Mario Land 3-D.
But the writing may be on the wall: IOS and Android is about to completely dominate the mobile market, with projected sales for hundreds of millions in the coming years. Nintendo DS took seven years to record just hit 144 units worldwide Millon, and the potential for further 3DS are beyond remote.
